By: Allison Spens
When you ask a PR student why they study public relations, a common response is because they are passionate about a certain skill used in the industry. Writing, public speaking and social media are the popular responses. At the end of the day, every PR professional has their own unique passion.
For me – my passion comes from spreading awareness for the arts in creative ways.
Passions for serving different brands is another reason why practitioners seek a career in PR. Being able to use different communication models to bring attention to a cause or product is a true passion of those within the PR industry.
Passion is what keeps us going as humans. Incorporating your passions into your career is essential in today’s age. Going into a career in PR and working with what I’m passionate about allows me to have higher motivation to complete my work, and a lower percentage of burnout compared to my colleagues.
Even with my education in the Integrative Public Relations major at Central Michigan University I can pursue a passion while gaining my education. With my minor in music, I am able to further my knowledge and skills in music – and even participated as a member of the Chippewa Marching Band for three years.
I encourage all PR professionals and students to go into a career and field you are passionate about. The more you care about your work, the better quality your work will be.