By: Sofia Randazzo
Blog writing is a crucial component to public relations. Whether you’re working for an agency or in-house, you’re bound to write a blog a few times in your career. And what’s better practice than starting a blog of your own? If you have ever wanted to start your own blog page but don’t know where to start, here are a few steps to get you into the blog writing game.
The first step to creating your own blog is to have confidence. If you have always dreamt about letting your thoughts out on paper then a blog is a great platform to do so. Having that confidence and not caring what other people would think is the first step to starting a blog.
Next, you need to create a site. I used Wordpress for my blog because they have pre-made website themes, but I have also used Wix and Medium which are also great website builders. What you first need to do is develop an overall theme for your blog site. For me, I went for a more girly/pink theme since it best represents my personality. Pick one that best describes the content you’re planning to post along with your personality.
Then, you come up with your blog name and create a logo. For me, I plan to write about PR news and advice along with fashion trends and insights. I was stuck on creating a name that combines both PR and fashion. I asked Chatgpt, which eventually helped me come up with my name, PRistaChic. I created my logo on Canva, but any creative platform will do the trick. I used Canva because I look at the templates for inspiration, but if you have the creative mind to create one from scratch then go right ahead!
After creating my name and logo I inserted pages, or categories, into my website. This is a great way to organize your pieces into different categories if needed. Since I am writing on multiple different topics, I created categories to keep my work organized and help users better navigate through my website.
Lastly, get to writing! I recommend taking a night to brainstorm a bunch of different blog ideas and place them into your drafts. That way when you are in the mood to write, you have a few ideas already laid out for you so you don’t need much time to think. Don’t be afraid to write, edit and publish. The first time you publish may be scary at first but think of it as an accomplishment and a great starting point into your PR career.